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How we used the uses and gratifications theory (Entertainment &…
How we used the uses and
gratifications theory
Entertainment
& Escapism
The editing of the sequence uses
misdirection to disorientate the audience,
this will entertain the audience as they will
always be wondering and anticipating what
is going to happen next.
The first song in the video is similar to a popular Kanye West song, this will entertain the audience as they may recall the song and it may ring in their head after watching the video.
The use of continuity devices such as match on action intrigues the audience as they may like the smooth flow of the video.
Personal Identity
Our audience was gratified by the use of the similar age characters and by us featuring a range of ethnicity.
For example, Lucy wears normal teenage
clothes and goes to parties. Our target
audience would be able to relate to this
characterization.
Our wider audience would be able to relate to the more classic detective characterization of Detective Sean Mann.
Information
The film can be seen as a social commentary of the impacts of bullying and institutionalized prejudice.
The film can also seen to show how misdirection can lead to the perversion of the truth.
