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Uses and gratification theory (Information (This is the idea that the…
Uses and gratification theory
Information
This is the idea that the audience will want to have learnt something from their film viewing experience (Even if it is just information relating to the fictional film world.)
I believe our opening sequence does this successfully, as it contains lots of information about Shania Molcott's morning routine, her history as a lawyer and what potential danger she will have to face throughout the film. Similarly, the audience learns about Jeff Richardson's previous crimes and that he is stalking Molcott, so in the opening sequence the audience learns a fair bit about both characters.
Identity
This is the idea that the audience will look at the characters in films for a sense of relatability, or possibly look up to the characters as role models. If a film contains a character that the audience can relate with, the audience will likely be more emotionally invested in the characters.
I believe our sequence contains a relatable main character, as the audience gets to see her morning routine, which is something everybody does, even if not in the same way as Molcott. Much of the audience will also be able to relate to the feelings of fear and paranoia that Molcott feels during the kitchen and jogger parts of the sequence, as most have felt these feelings at some point in their life
Interaction
This is the idea that people will use films as a way to socially interact with each other, talking about them together or sharing their opinions on places such as online message boards, possibly as part of a fandom.
I believe our opening sequence fulfills this criteria, as it contains unique characters and set pieces such as jogger red herring could cause discussion amongst the audience members about what they thought was going to happen.
Escapism
This is the idea that audiences watch films partly because they want to escape from reality, and this can be achieved through watching characters in a fictional world doing things that generally don't commonly happen in real-life - such as high speed car chases and murders.
Our sequence uses escapism by building up a world for the film to take place in that is focused around the character of Shania Molcott. The stalker plot is also an example of something that would not normally happen to most happen, therefore allowing the audience to imagine what they would do in the situation.